What's
new? A little history first...
 In 1979, I joined a then new company
with a very different financial philosophy in the life
insurance business known as "Buy Term and Invest The
Difference." The company was headed by an
ex-Georgia high school football coach by the name of Art
Williams. The company was then called A.L.
Williams and Associates.
At the time the only industry in the
world that was a trillion dollar industry was the life
insurance business, and it was a two trillion
dollar industry. 85% of the life insurance in
force was what was called cash value or whole life
insurance; where they combined insurance and savings at
very low interest rates.
Our concept at A.L.Williams and
Associates was to unlock these two elements of a cash
value policy so we could give our customers more life
insurance incase they died and more savings if they
lived. The concept was very controversial at the
time but today only 15% of the life insurance sold is
cash value and 85% is inexpensive term life. Art
Williams and what later became Primerica changed the
face of the largest industry in the world.
What I can tell you today is the A.L.
Williams concept created the greatest business
opportunity for the average guy that has ever existed
before or since. Why? Because most
people had the wrong kind of insurance and we were able
to build wealth through helping those people to get in a
much better financial position, and then we got paid
using insurance company money. We had no
inventory, no pills or lotions or potions to buy, no
autoship, just the maximum use of other people's money.
The second thing that made the A.L.
Williams opportunity great was Bo Adam's (Art's chief
advisor) unique use of the 2nd year and on renewals.
When our customers paid their second year premiums on
their life insurance policies, it generated what is
called renewal commissions. Normally in the life
industry, these renewal commissions are paid to the
agent that sold the policy.
A.L. Williams created a concept of
Regional Vice President (RVP) Business Owners. All
the agents worked for the RVP's which meant that the
agents were paid huge sales commissions upfront but the
RVP got all the renewal commissions. Because of
this use of renewals there are many million dollar and
several million dollar annual income earners at
Primerica today.
How
Today's Credit Crunch Creates A Huge Business
Opportunity For You...
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