Vince Lombardi, coach of the Super Bowl I & II champion Green Bay Packers, once said that: “Championships are won on fundamentals. Football is two things: it’s blocking and tackling…If you block and tackle better than the team you’re playing, you’ll win.” The 60’s Packers won five NFL championships over the seven years Lombardi coached them, yet they had very few plays in their playbook. Lombardi believed that repetitive precise execution of a limited number of plays was far more powerful than mediocre execution of a large number of plays or worse, the lucky execution of a trick play. He drilled his team over and over on a selective few plays week after week, year after year, championship after championship. Many times his opponents knew exactly what he would run next but precision execution made the Packers extremely difficult to stop. Lombardi’s record speaks for itself.
Your MLM Playbook – Boring Is Better
Do you subscribe to the plan of the week club? Are you consistently looking for fancy new ways to build your business? Are you promoting a new super growth plan and method to your downline each month? This is dangerous to the success of your business and to the opportunity for success of those who look to you for leadership. Find something that works for you consistently and call that play a lot. If handing out a cd that has a 15 second message on it that says “My MLM is really nifty, you should join me” drives new distributors to join your MLM, then do a lot of it! Hand that tape to all your friends, relatives and co-workers. Mail it to everyone you know. Put it in with every bill you pay. Attend PTA meetings and give it to the other parents. Attend football games and hand it out to all the people rooting for the losing team as a condolence gift. Hand it to the winners as a congratulations gift. Hand it to the guy who pointed his flashlight to where you should park your car as a reward for a job well done. Hand it to the guy who sells you hotdogs and popcorn to make room in your hands for snacks. Forget everything else but getting that powerful tool in the hands of your prospects. Become boring; repeat the same play over and over again until you become perfect at it. Then do it some more.
Teach Your Distributors To Be Boring
When training new distributors, teach them how to be good quarterbacks. Tell them that their technique in handing off the cd that has the 15 second message on it that says “My MLM is really nifty, you should join me” to their prospects is very important to the success of the play. Help them practice their handoff over and over and over again to dozens of their warm market prospects until they can do it perfectly. Teach them that championships are not won by those MLM teams that have fancy new plays put into their playbooks each week. Teach them that champions run the same successful play over and over and over again, week after week, month after month until they perfect the art of being truly boring and then they do it some more. Teach them how to pass the cd on to everyone they know first, then to people they have associations with, then to people they do business with and finally to total strangers until they have perfected the art of passing. Then teach them to do it some more until everyone in their rapidly expanding downline says “their goes the most boring distributor I know.
Reading Is Boring – Do A Lot Of It
My book “The Multi-Level Mangler In King Arthur’s Court” (shameless boring plug now available on cd too!) bored me to tears writing it. You should read it or listen to it on cd and become bored too. Read lots of boring MLM books. Read till you are bored out of your mind. Learn your boring craft until everything you do is totally boring second nature. Attend boring MLM seminars and meet other boring MLM people. I am boring in person too, you should meet me. You only meet boring MLM leaders by getting out among them. So quit watching your exciting TV with its 800 exciting satellite stations and go to a boring MLM training seminar as soon as possible.
Focus Is Boring – Be Focused
Know where you want to go and methodically, boringly move toward it day after day, year after year. Never lose sight of where you are going. The more boring you become by doing the same things over and over as you move toward your vision, the more likely it is you will get there. Vince Lombardi said the harder and longer you work, the harder it is to surrender. People follow boring committed leaders. Always be totally and completely committed to getting where you want to go and move towards it consistently and it will give you the opportunity to bore thousands.
Bore Others By Taking An Interest In Their Lives
No one wants to be bored by how much you know until they know how truly boring you are. Get to know people, get to know their families. How will you be able to really make a difference in their lives unless you get right in there and bore them silly. Always let them know how much you appreciate them, how much greatness you see in them, how excited you are to have them on the team. Bore them with it. People hunger for a feeling of importance, a little sincere appreciation. They will follow you anywhere if you will only bore them with how wonderful you think they really are. You know you have arrived when even their kids think you’re boring.
Boring Is As Boring Does
When you have come to the point where you have become famous for your boring training techniques. When you command stadiums full of people you bore to tears with your simple boring message. When people all over the world want to come and be bored at the master’s feet. When they offer you a boring book deal to tell about your boring MLM philosophies, then you will be ready to win the MLM Super Bowl. The art of creating a boring legion of followers will be tough. You must practice being dull every single day for the rest of your life. When your competition fears you because you bore them to death, you will have arrived.
Greg Arnold is a successful network marketer with over 30 years experience. During that time he has been a top level distributor, a company CEO, and a consultant. He enjoys being a distributor most of all because of the time and financial freedom it provides.