I am a member of several Facebook groups. I use them to stay informed about certain subjects and to interact with other members. At least those were all of my reasons until yesterday.
The company that I work with has a group of very excited brand partners that are very active in the group. They post progress, events, videos, congratulations, promotions and help with asked for information.
For me it has become like reading an ongoing newsletter that’s motivating to be a part of. If you don’t have or aren’t participating in a group like this with your own company, I’d find one. It adds a lot to your day.