Study: Twitter is a non-social social network – Social Marketing – BizReport

A new study from MarketingProfs indicates that micro-blogging social network Twitter may not be about social networking at all. It’s about information. Researchers have studied the Twitter phenomena and have determined that most Twitter users are simply interested in getting more information and pertinent information in a timely manner…

Study: Twitter is a non-social social network – Social Marketing – BizReport.


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