Gorilla business cards vs PR business cards

Greg Arnold's gorilla business card, front and back

My gorilla business card, front and back

I read a book called Gorilla Marketing several years ago that changed my whole outlook on capturing new business.  One of the things it mentioned was business cards.

Is your business card promoting you and your business or is it providing public relations for your company?

Most people make the mistake of putting their company logo on their business card.  That’s ok if you work for Ford or IBM.  But your MLM company probably isn’t a household name.

Even if it were, people buy from people that they know, like and trust.  You don’t begin to build that with XYZ-Networking on your business card.

What do you do?  What is your offer.  If you want to get your card noticed and not buried, never to be seen again after you hand it out become a gorilla marketer.  Stop promoting your company and start promoting your offer.

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