It’s about what’s important to them…

A lot of people, you are under that very mistaken opinion that things change. People are the same today as they were 25 years ago. They have hopes and dreams, they want the best for their families, they want to take a vacation once in a while.

Find out what’s important to them and you unlock the key to building a giant organization. Worry about being old or new school and you’ll waste a lot of time before you learn it’s about what’s important to them.

Greg Arnold

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