Ronald McDonald might as well ride in on Joe Camel as fast-food companies aggressively target kids, says comprehensive study. Why is it different? In my opinion it’s only because congress isn’t as eager to clean up the food industry. It’s ok to target evil smokers with higher and higher taxes. It’s ok to make cigarette companies put warnings on the sides of cigarette packages. It’s even ok to ban smokers from public places. Only 1/3 of the population smokes and they all stink.
But 100% of us eat and none of us can quit! Or at least not without dieing. At the same time, being FAT is becoming the new smoking. No body wants to be around fat people. Yet the fast-food giants are targeting our kids in a big way. They want to make sure there is a whole new generation of fat people to sell to. They say by 2015 that 75% of us will be fat, 41% of us will be really fat. I guess Ronald’s job is safe for the time being.
(NaturalNews) “Children and teens are viewing significantly more ads for fast food than similarly-aged children did in 2003, according to a year-long U.S. study that analyzed data on nutritional quality of food and media exposure. The study was conducted by members of the Yale Rudd Center for Food Policy and Obesity.”
“The findings of the research, which are available online on the website Fast Food FACTS, suggest that fast-food companies are stepping up efforts to market unhealthy meal options to children, without equally promoting satisfactory healthy alternatives.”
“‘What we found in the marketing data is a staggering amount of fast-food advertising that starts when children are as young as two years old,’ said Jennifer Harris, the lead study author.”
“Harris said that the fast-food industry spent $4.2 billion on advertising in 2009, the year in which the study was focused. According to their research, 40% of preschoolers ask to go to McDonald’s at least once a week, and 15% ask to go every day; this demonstrates that the increase in those numbers from 2003 implies a correlation between the marketing efforts and the attitudes of children towards this type of food…”